The European Corporate Welfare market is constantly growing and is experiencing a very positive period, in terms of its expansion and business awareness.
In such a scenario, it is quite evident how the health and well-being of employees are becoming not only a priority but also a strategic element .
The trends that - according to the study "Great Employee Benefit Study 2024" by the Finnish University of Aalto, promoted by the Epassi Group - will contribute to improving the condition of workers in Italy and Europe in the coming year are the personalization of benefits in favor of increasing job satisfaction . But why this trend ?
Let's better understand how the already discussed theme of the change of values is also influencing the world of work.
How important are benefits when considering a new job opportunity?
Corporate Welfare has become one of the decisive factors in choosing a new job.
According to the Great Employee Benefit Study 2024 (GEBS), over 75% of Italian and British employees consider benefits essential when evaluating a new job opportunity and - in Italy - as many as 83.2% of workers would be willing to change companies if the welfare package offered was more advantageous .
The answer to the question “How important are benefits when considering a new job opportunity?” is therefore “Very!” , but - to understand why - let's directly analyze the data that emerged together.
Data collected by the Great Employee Benefit Study 2024
The GEBS was conducted in 4 European countries (Italy, United Kingdom, Sweden and Finland) and involved 2400 employees and 726 employers , thus analyzing not only workers' preferences, but also companies' investment strategies on benefits.
Among the most significant results, it emerged that:
● the customization of benefits is a priority for 50% of Italian companies .
● European organisations plan to increase budgets for welfare packages by 6.5% per year, with a focus on benefits such as training and healthcare .
